Essays about: "advantages of product strategy"

Showing result 21 - 25 of 60 essays containing the words advantages of product strategy.

  1. 21. Marknadsundersökning i outvecklade marknader med omedvetna kunder

    University essay from SLU/Dept. of Economics

    Author : Erik Sand; [2016]
    Keywords : marknadsundersökning; outvecklad marknad; omedveten kund; entreprenörskap; new product development; marknadsföring; customer co-creation; lead user;

    Abstract : När nya produkter eller tjänster skall introduceras på en marknad finns det många frågor som ska besvaras och en analys av marknaden är ofta vägen till att hitta svar på frågorna. Några av dem besvaras med hjälp av marknadsundersökningar som ger företagen information om kunders behov eller förväntningar och om konkurrenssituation och marknadspotential. READ MORE

  3. 22. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

  4. 23. Marketing analysis for future strategic plan

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Mahsa Mousarezaei; [2016]
    Keywords : marketing analysis; SWOT analysis; strategic marketing plan;

    Abstract : Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. READ MORE

  5. 24. Simulation based product development and competitiveness : How does a simulation based product development affect a company’s overall future competitiveness?

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Frida Bergström; Marika Björkvall; [2015]
    Keywords : Simulation based product development; product development; competitiveness; QFD; quality function deployment; strategies; Scania; process evaluation; SBPD components;

    Abstract : The gradually increasing competition that occurs in mature markets, pushes the companies to consider new ways of competing. The more mature the market becomes the higher level of competitive fulfillment and edge is needed. E.g. READ MORE

  6. 25. How to scale SaaS business  from local to global markets? : Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE