Essays about: "advertising buying behavior"

Showing result 1 - 5 of 12 essays containing the words advertising buying behavior.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Customer engagement in second-hand fashion marketplaces after the pandemic

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Carla Lopez; Farrah Ouattara; [2021]
   Keywords : ;

   Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

4. 3. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

   University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

   Author : Basharat Ali; [2019]
   Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

   Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

5. 4. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Marléene Johansson; Emma Persson; [2019]
   Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

   Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

6. 5. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zaki Alzayat; Farrah Fawzy; [2016]
   Keywords : Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

   Abstract : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. READ MORE