Essays about: "advertising change"

Showing result 26 - 30 of 68 essays containing the words advertising change.

  1. 26. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Zilkens; Sarah Wiggins; [2019]
    Keywords : Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Abstract : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. READ MORE

  3. 27. Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kyoko Yamashita; Emma Stenson; [2019]
    Keywords : Gender Stereotype; Sexual objectification; Advertising; Consumer attitudes; Male portrayals; Brand image; Attitude-towards-the-Ad model;

    Abstract : Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. READ MORE

  4. 28. The male vegetarian - A study about advertising’s ability to change social norms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Svensson; Gabriella Svensson; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 29. Dynamic In-game Advertising : Not loved but Certainly Tolerated

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ludvig Hansson; [2017]
    Keywords : ;

    Abstract : Advertising in games is becoming more and more common, as such ways of improving in-game ads are being thought up. One such way is through dynamic in-game advertising which unlike its static counterpart can change to suit different contexts and demographics. READ MORE

  6. 30. Understanding the Impact of Gender Neutral Communication on Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazia Sultana; Hossain Shahriar; [2017]
    Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

    Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE