Essays about: "advertising change"

Showing result 36 - 40 of 68 essays containing the words advertising change.

  1. 36. Media Wars: The Caliphate Strikes Back. Islamic State’s Propaganda Magazine Dabiq as a Possible Paradigm Shift in Visual War Reporting and Propaganda

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Lukas Jürgen Herbers; [2016]
    Keywords : Islamic State; Dabiq; Propaganda; War; Journalism; Photography; Censorship; Bare Life; Habitus; Photojournalism; Daesh; Social Sciences;

    Abstract : This thesis analyses the history and usage of war photography and propaganda according to theories of their utilisation for the establishment of national narratives in times of war. While Western media and nations alike try to establish narratives of just war without loss of innocent people and own soldiers, the newly emerged terrorist group Islamic State indicates a paradigm change in the approach of graphic content as part of propaganda. READ MORE

  3. 37. Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Ward Gustavsson; Maximilian Wollbeck; [2016]
    Keywords : Brand Image; Consumer Behaviour; Feminism; Politics; Brand Loyalty; Symbolic Interpretation; Brand Negotiation;

    Abstract : Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. READ MORE

  4. 38. How to stay relevant in a time of digital marketing : Investigating the perspectives of marketing agencies and business firms.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Maria Kaplo; Adam Lundkvist; [2015]
    Keywords : Marketing agency; Adaption; Consumer Behavior; Consumer Interactions; Digital Media; Social Media;

    Abstract : Background: We certainly live in a digitalized world, most of the European countries will have at least half of their population being smartphone users. Marketers wants to use social media marketing as a way to both reach and interact with their consumers, in a fashion that has not been available before. READ MORE

  5. 39. Social Media Policy for Transparency - A case study of the Ministry of Finance of Finland

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Minna Rajainmäki; [2015]
    Keywords : Open governance; Social media; Transparency; Policy; Global North;

    Abstract : 2 / 46AbstractTrend in governing has changed since the inception of the 21st century. New media technologies have forced governments to alter their attitudes on communication, transparency and the public sphere. READ MORE

  6. 40. Men and their perception of gender stereotypes used in print advertisements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christina Freisleben; Nora Hesse; [2015]
    Keywords : gender stereotypes; traditional stereotypes; masculinity; femininity; advertising; perceptions; Business and Economics; Social Sciences;

    Abstract : This thesis deals with the question of how men perceive the usage of gender stereotypes in print advertisements. After reviewing existing literature in the field of gender stereotypes and their utilization in advertisements, a research gap has been identified in two areas: male gender stereotypes and perception of advertisements. READ MORE