Essays about: "airline industry conclusion"

Showing result 1 - 5 of 15 essays containing the words airline industry conclusion.

  1. 1. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  3. 2. Taking Flight Towards a Greener Future: Steps Airlines Can Take to Reduce Emissions

    University essay from Lunds universitet/Trafikflyghögskolan

    Author : Rabin Kronold; Mikael Nyström; [2023]
    Keywords : Sustainability; Aviation; Management; Emissions; Carbon footprint; Ground and aircraft operation; Fuel consumption; Contrails; Aircraft-Induced Clouds; Greenhouse gas emissions; Sustainable Aviation Fuel; FLYL01; Technology and Engineering;

    Abstract : Background: For decades, aviation has been an important part of society and with its growth comes the increased environmental impact and the challenge to reduce this adversary effect and move towards sustainability. Objective: Find out how airlines can reduce their emissions and become more sustainable. READ MORE

  4. 3. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  5. 4. Airline Service Failures : A study on relationships between lack of control, emotions, and negative word-of-mouth

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Martina Bankova; Abigail Burkle; Hai Ly Vu; [2018]
    Keywords : Service Failure; Airlines; Negative word-of-mouth;

    Abstract : Service failure within the airline industry has been a prominent topic within the media. Each story of a failure features a disgruntled passenger. Emotions are already high during the consumption of any airline service, and a service failure will bring on а slew of unwanted emotions. READ MORE

  6. 5. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE