Essays about: "attitude towards technology"

Showing result 1 - 5 of 253 essays containing the words attitude towards technology.

  1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lundquist; Yusra Ali; [2024]
    Keywords : Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

    Abstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE

  3. 2. Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Larsson; John Larsson; [2023-07-19]
    Keywords : Agriculture; Cattle farmers; Business model change; Digital servitization; Product-service-software systems; Product-service adoption; Value co-creation; Servitization;

    Abstract : Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support further development is of essence on a grand societal level. READ MORE

  4. 3. Enhancing mobile advertising through 3D and AR

    University essay from Uppsala universitet/Industriell teknik

    Author : Erik Linnarson; [2023]
    Keywords : 3D; AR; Advertising;

    Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

  5. 4. From HR to AI-R : Navigating Attitudes Towards the Future of Recruitment

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Pettersson; Sandra Wexén; [2023]
    Keywords : Artificial Intelligence; Recruitment; E-recruitment; Human Resources; Attitudes; AI Recruitment-Tools; Future of Recruitment; Candidate perception on recruitment; AI in recruitment;

    Abstract : Artificial intelligence has recently gained an increased amount of attention, both in general and in recruitment. The recruitment process has for a long time been dependent on the human touch, but lately AI has been argued as the “future of hiring”. READ MORE

  6. 5. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Pontus Berg Nordström; Kin Lok Lee; [2023]
    Keywords : Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

    Abstract : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. READ MORE