Essays about: "automotive industry in USA"

Showing result 6 - 9 of 9 essays containing the words automotive industry in USA.

  1. 6. Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ashlee Ibex; Benjamin Nydius; [2014]
    Keywords : stereotypes; nationalistic; advertising; provocation; political orientation; automotive advertising; Business and Economics;

    Abstract : This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. READ MORE

  3. 7. Go Green in the Automotive Industry : Open and Networked Innovation applied by Tesla Motors and Renault

    University essay from Handelshögskolan BBS

    Author : Emil Adén; Aline Barray; [2008]
    Keywords : Open Innovation; Networked Innovation; Absorptive Capacity; Integration and acquisition of knowledge; Transfer and transformation of knowledge; Co-creation; Collaboration; Partnerships; Complementary resources and capabilities.;

    Abstract : In today’s economical world, companies realize the importance to build corporate strategies on innovation to sustain a continuous profitability. Innovation is a crucial issue to develop a competitive advantage. READ MORE

  4. 8. Lean Remanufacturing : Material Flows at Volvo Parts Flen

    University essay from Företagsekonomiska institutionen

    Author : Maria Mähl; Johan Östlin; [2007]
    Keywords : Remanufacturing; Lean Production; Value Stream Mapping;

    Abstract : The after market is of great importance of a company’s competitiveness and an increasing part of its revenues can be derived from it. Remanufacturing, in focus of this thesis, is a great business opportunity and the European market has an enormous growth potential. READ MORE

  5. 9. Customization Through Standardization : a study on Atlas Copco Tools & Assembly Systems’ market offer of fixtured tools to the motor vehicle industry

    University essay from Ekonomiska institutionen

    Author : Martin Cramér; Anders Matsson; [2004]
    Keywords : Mass customization; modularization; standardization; configurator; motor vehicle industry; industrial tools;

    Abstract : Atlas Copco Tools & Assembly Systems (ACTA) is world leader in industrial tools and assembly systems for safety-critical joints. One of the products the company sells is fixtured nutrunners, mainly to the motor vehicle industry. READ MORE