Essays about: "b2b behaviour"

Showing result 1 - 5 of 17 essays containing the words b2b behaviour.

  1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 2. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : André Yang Melsom; Davina Maria Plum; [2022]
    Keywords : Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

    Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE

  4. 3. The Power of Leadership : Leaders' Behaviours within the Innovation Process as a Contribution Towards Creating Sustainable Businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Louise Winstrup; Veronika Barta; [2021]
    Keywords : Sustainable Innovation; Leadership Behaviour; Sustainability Strategy; Employee Motivation;

    Abstract : Background: Companies are assuming a vital role in shaping the future for the coming generations through the development of sustainable innovations. Previous studies have stressed the importance of leadership as fundamental in the innovation process and when creating more sustainable businesses. READ MORE

  5. 4. Prediction of quote acceptance in a B2B environment using Random Forests and Gradient Boosting Machines

    University essay from Lunds universitet/Matematisk statistik

    Author : Jesper Gunnarsson; Jacob Tyrberg; [2021]
    Keywords : B2B; pricing; Random Forest; Gradient Boosting; calibration; feature engineering; Mathematics and Statistics;

    Abstract : For a business to be as successful as possible it needs a sound pricing strategy. A B2B environment allows the business more freedom to tailor each quote to maximize the performance.In order to do this, proper understanding of how probable a quote is to succeed is crucial. READ MORE

  6. 5. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Kalfas; Marlene Svensson; [2021]
    Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

    Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE