Essays about: "benefits of direct marketing"

Showing result 1 - 5 of 19 essays containing the words benefits of direct marketing.

  1. 1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  3. 2. Barriers to adopting mobile access solutions in hospitality organizations.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : OLLI PIETILÄ; [2019]
    Keywords : ;

    Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE

  4. 3. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE

  5. 4. Andelsjordbruk jämfört med Community supported agriculture, CSA i Europa och USA

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Rosmarie Sundström; [2019]
    Keywords : andelsjordbruk; community supported agriculture; CSA; definition; resursmobilisering; modell; grupp; möjlighetsstruktur; rekryteringsnätverk;

    Abstract : I Sverige har det på senare år startats allt fler andelsjordbruk som är en del av den internationella rörelsen för Community supported agriculture, CSA. Samtidigt har intresset för att köpa mat direkt från bonden ökat, mycket på grund av alla nya REKO-ringar runt om i landet. READ MORE

  6. 5. Explaining customers’ relationship commitment in the non-profit sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Svetlana Kolesova; [2017]
    Keywords : Commitment; non-profit organizations; relationship marketing; quantitative study;

    Abstract : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. READ MORE