Essays about: "billboards"

Showing result 6 - 10 of 24 essays containing the word billboards.

  1. 6. A Comparison Between Rendering Techniques For Billboards In DirectX 11

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Simon Blom; [2021]
    Keywords : ;

    Abstract : This thesis is comparing the performance between four different techniques of geometry construction for billboards with the purpose of determining which one that is the fastest. All four rendering techniques are implemented in C++ with DirectX 11 and compared against each other. READ MORE

  3. 7. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  4. 8. The impact of body-movementbased interaction on engagement of peripheral information displays : A case study

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Kauã Monteiro Melo; [2020]
    Keywords : ambient display; peripheral information display; interactive billboards; calm design; calm computing; statistical analysis;

    Abstract : With the growth of ubiquitous computing, people are getting familiar and receptive to the idea of using non personal devices in public spaces. An example of such a possible device are the large ambient displays which can be found in airports, subway stations, malls, and bus stops. READ MORE

  5. 9. Effects of in-game advertising on brand awareness in virtual reality game interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Savvas Papadopoulos; [2020]
    Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

    Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

  6. 10. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE