Essays about: "billboards"

Showing result 21 - 24 of 24 essays containing the word billboards.

  1. 21. ”They want to do sex rather than talk about it” - a study on hiv/aids communication problems in Uganda

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Ahnna Gudmunds; [2010]
    Keywords : HIV AIDS; Uganda; disturbance; communication problems; health communication;

    Abstract : This is a study about hiv/aids communication between low- and non-educated women andhiv/aids organisations in Uganda. The purpose of the thesis is to define potential disturbance inthe communication using three organisations and 9 women as examples. READ MORE

  3. 22. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amanda Lundmark; Johannes Wikström; [2010]
    Keywords : ;

    Abstract : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. READ MORE

  4. 23. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Radojewski; Rebecca Lucander; [2009]
    Keywords : Mobile marketing; inertia; conceptual model; barrier; slow development;

    Abstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE

  5. 24. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Per Einarsson; Kristin Ahlberg; [2008]
    Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE