Essays about: "billboards"

Showing result 16 - 20 of 24 essays containing the word billboards.

1. 16. Development of interactive screens in rail vehicles

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : William Johansson; [2013]
   Keywords : ;

   Abstract : This thesis consists of a product development project carried out in cooperation with Bombardier Transportation in Kingston, Ontario, Canada. The aim of this work was to develop a new infotainment system (information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers) (David, 2005) for rail vehicles to counteract negative emotions such as boredom and impatience, and strengthen Bombardier's competitive rail market. READ MORE

3. 17. Future Communication Channels in China - A Case Study at Sandvik Mining and Construction in China

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Johansson; [2011]
   Keywords : Technology and Engineering;

   Abstract : Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. READ MORE

4. 18. A Critical Review on “Image”-based Tourism : A Case of Slow Traveler

   University essay from Institutionen för livsvetenskaper

   Author : Golrokh Mosayebi; [2011]
   Keywords : Image; Media; Meaning; Slowness; Slow Tourism; experience;

   Abstract : This essay is based on a critical review of dominant form of tourism industry that causes a system of meaning, making as consequences of reproducing of ‘image’ in media. Images of promised destinations bombard us everywhere, on billboards, small advertisement bar on social networks websites, on magazine and even in movies and TV series in designated smart way. READ MORE

5. 19. “The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)

   University essay from IHH, Företagsekonomi

   Author : Shadi Sadat Tayebi; [2010]
   Keywords : advertising; management; art; design; culture; Iran; Sweden; aesthetics;

   Abstract : This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). READ MORE

6. 20. Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations

   University essay from Handelshögskolan vid Umeå universitet

   Author : Md Iftekharul Islam; Anahita Dahmalani; [2010]
   Keywords : Advertising Effectiveness; Medium Effectiveness; Digital Signage; ARM; Recall; Attention; Buying interest; Liking; Media; Central processing; Peripheral Processing; Inside of store; Outside of store;

   Abstract : In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. READ MORE