Essays about: "bp brand image"

Found 2 essays containing the words bp brand image.

1. 1. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eric Eichinger; Jens Gudacker; [2016]
   Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

3. 2. Brand personification through music as brand knowledge : Learning from the perspective of consumers of hip-hop music in Sweden, on the associations of music in sneaker brands

   University essay from Internationella Handelshögskolan

   Author : Jose Enrique Leyva Navarro; [2011]
   Keywords : brand personality; music-genres; cognitive schemas; brand image research; projective techniques; sneakers tennis shoes ; hip-hop; symbolic consumption; branding; brand knowledge; fashion goods;

   Abstract : Background. Previous research on the investigation of brand personality (BP) can be found to use the personification metaphor of brands through celebrities, occupations and animals. Brand image research aims to discover the human characteristics attached to a brand. READ MORE