Essays about: "brand analysis"
Showing result 21 - 25 of 895 essays containing the words brand analysis.
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21. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity? Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. READ MORE
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22. Investigation of lighting impact on customer satisfaction/ Proposing Lighting Solutions for a Restaurant Brand
University essay from KTH/LjusdesignAbstract : The concept of visiting a restaurant is no longer related to the consumption of a food. The total process of visiting a restaurant became a pleasant experience to elevate mood and satisfaction and create a memorable experience. READ MORE
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23. Solar Photovoltaic Fire Risks : FE-analysis of fire exposed solar photovoltaic systems and comparison of current legislation and recommendations from different countries
University essay from Luleå tekniska universitet/Byggkonstruktion och brandAbstract : The global use of energy increases every day and to meet the growing demand, energy sources are constantly being developed to become more efficient and reliable. During the last decade, the global solar photovoltaics (PV) capacity has increased every year and in 2017, solar PV was the global leading power source of renewable energy. READ MORE
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24. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE
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25. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE