Essays about: "branding in developing countries"
Showing result 1 - 5 of 17 essays containing the words branding in developing countries.
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1. Nation Branding Communication : A Case Study of the Brand Singapore
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE
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2. The Differentiation of a Nation : The Swedish Nation Brand Management
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE
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3. Automotive Fleet Sales Management
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE
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4. The Employee Value Proposition Impact : Developing an Application for Companies to Measure its Effectiveness
University essay from Uppsala universitet/Institutionen för teknikvetenskaperAbstract : This project has been carried out by request of Universum Communications AB, a global market research company, specialised in the field of employer branding. Many of Universum’s clients are global companies with operations in several countries. READ MORE
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5. Internal branding : Within a Swedish non-profit organization
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE