Essays about: "branding index"

Showing result 1 - 5 of 9 essays containing the words branding index.

1. 1. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

   University essay from Göteborgs universitet/Graduate School

   Author : Yan Felten; [2018-07-04]
   Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

   Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

3. 2. Promoting sustainability through corporate branding : a case study of the Sustainable Brand Index

   University essay from SLU/Dept. of Economics

   Author : Vilhelm Broman; [2017]
   Keywords : sustainability branding; Consumer Sustainability Indices; CSI; corporate sustainability;

   Abstract : Sustainability is now on the agenda of most companies and organisations in Sweden. The growing interest in corporate sustainability has led to that both the academic field and the business industry have taken initiatives to define, quantify and measure sustainability (Artiach et al., 2010). READ MORE

4. 3. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts

   University essay from Göteborgs universitet/Graduate School

   Author : Linda Odenman; [2015-07-13]
   Keywords : Innovation adoption; Service innovation; Entrepreneurial marketing; Branding; Co-branding;

   Abstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE

5. 4. Nation Branding; A Brand New Marketing Tool on the Global Arena; A Qualitative Case Study in a Swedish Context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Görel Englund; [2012]
   Keywords : Corporate Co-branding; Country of Origin; Cultural Branding; National Identity; Public Diplomacy;

   Abstract : Global competition is becoming fierce. New marketing techniques are emerging, among them Nation Branding. The aim of this study is to answer the following questions: What is Nation Branding and how is it applied in Sweden? Why is Nation Branding controversial and when does it matter? The study is performed through a qualitative, abductive approach. READ MORE

6. 5. Developing an employer index within the real estate industry

   University essay from KTH/Fastigheter och byggande

   Author : Vida Farahvashi; Trude Broström; [2012]
   Keywords : Branding; Employer branding; Index; Real Estate and Construction; employer attractiveness; gap analysis;

   Abstract : Employer brand establishes a firms’ identity as an employer. It distinguishes one firm from others, creating an identity that gives a competitive advantage in the search for skilled workforce. This identity is becoming harder to establish for each day and is said to be just as important as retaining loyal customers. READ MORE