Essays about: "branding tourism destination"

Showing result 21 - 25 of 27 essays containing the words branding tourism destination.

  1. 21. Brand Identity : Improving event tourism in Helsinki

    University essay from Södertörns högskola/Institutionen för ekonomi och företagande

    Author : Linda Reinikka; [2011]
    Keywords : Destination Branding; Brand Identity; Destination Brand Identity; Events.;

    Abstract : The tourism industry is one of the fastest growing industries in the world. Destinationcompetitiveness emphasizes the need to link competitiveness to a destination's ability to delivergoods and services better than other destinations on those parts of the tourism experience regardedas being important by tourists. READ MORE

  3. 22. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  4. 23. Successful Destination Branding? : A case study of DMOs in Brussels, Istanbul and Stuttgart

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Maria Lehtinen; Mariel Svensson; [2009]
    Keywords : Brussels; destination branding; destination image; destination marketing; destination marketing organisation; DMO; Istanbul; Stuttgart;

    Abstract : Tourism is an important source of economic growth for destinations, which is why the interest for destination branding has grown in recent years. Meanwhile, Destination Marketing Organisations (DMOs) often struggle to promote their destination successfully. READ MORE

  5. 24. A Long Forgotten Jewel : Branding and Imaging of a destination

    University essay from Handelshögskolan BBS

    Author : Marco Duborija; Aida Mlivic; [2009]
    Keywords : imaging; branding;

    Abstract : The tourism industry is constantly growing and is one of the most expansive industries today. The tourism industry generates many jobs which in they turn generate revenue for the destinations. But in order to take part of this revenue, destinations must first attract the tourists. READ MORE

  6. 25. Working with Events to build a Destination Brand Identity -the DMO Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Jessica Johansson; [2008-02-29T09:43:07Z]
    Keywords : Destination Branding; Brand Identity; Destination Brand Identity; Events;

    Abstract : The tourism industry is considered one of the largest and fastest growing industries in the world. To successfully compete in this increasingly competitive environment, it is a relatively new trend among destination marketing organisations (DMOs) to turn their destination into a brand. READ MORE