Essays about: "branding tourism destination"

Showing result 11 - 15 of 27 essays containing the words branding tourism destination.

1. 11. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

   University essay from Göteborgs universitet/Graduate School

   Author : Elin Eliasson; Karla Velasco; [2018-07-03]
   Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

   Abstract : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. READ MORE

3. 12. Nation Branding Communication : A Case Study of the Brand Singapore

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Ena Čalić; [2018]
   Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

   Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

4. 13. City Branding : - What do you expect?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Malmgren; Felicia Norman Sylvendahl; Anna Wessman; [2016]
   Keywords : City branding; destination branding; place branding; expectations; tourism.;

   Abstract : Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. READ MORE

5. 14. The World Heritage as a Brand : Case study of World Heritage brand usage by sites and their stakeholders in context ofSweden and Denmark

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Matus Grätzer; Martin Rengard; Frank Terlouw; [2015]
   Keywords : World Heritage; Tourism; Branding; Networking; Stakeholder approach.;

   Abstract : The UNESCO World heritage inscription has become popular with 1000+ sites nowadays, when it was introduced after the Second World War in order to protect significant areas such as landscapes and buildings. The popularity is visible in terms of touristic benefits and shows an attractive feature for the designated site, transforming the World Heritage label into a brand. READ MORE

6. 15. Branding Sri Lanka : A case study

   University essay from Institutionen för marknadsföring (MF)

   Author : Gabriella Eriksson; Sofia Rudell; [2013]
   Keywords : place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

   Abstract : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. READ MORE