Essays about: "branding tourism destination"

Showing result 16 - 20 of 27 essays containing the words branding tourism destination.

  1. 16. A proposed Model for Country Branding : an experimental Application on Nigeria

    University essay from Företagsekonomi

    Author : Samuel Johnson Ogundipe; [2012]
    Keywords : Branding; Image Crisis; Rebranding; Tourism; Destination Image; Developmental Planning; Sustainable development; Country Branding Model; Nigeria;

    Abstract : In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. READ MORE

  3. 17. City Marketing: How to promote a city? : The case of Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amélie Balencourt; Antonio Curado Zafra; [2012]
    Keywords : Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

    Abstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE

  4. 18. Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions

    University essay from Ekonomihögskolan, ELNU

    Author : Josefin Pucher; Karin Ljungberg; [2012]
    Keywords : Destination Branding; Stakeholder Management; Partnerships; Brand Architecture;

    Abstract : During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. READ MORE

  5. 19. Strategic Brand Analysis in Destination Identity Context : A Case Study of Albania

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Erkan Ertörün; Saimir Suma; [2011]
    Keywords : Destination branding; destination identity; Albania; strategic brand analysis; supplier side;

    Abstract : Tourism industry is one of the most prominent industries at the moment. Globalization has been playing a big role by mainly diminishing traveling barriers between countries. This trend had brought also an increase in competition between countries to identify themselves and to define how they want to be perceived by the tourists. READ MORE

  6. 20. Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Viet Hung Nguyen; Zhuochuan Wang; [2011]
    Keywords : Online marketing; Social media; Destination Marketing Organizations DMOs ; VisitSweden;

    Abstract : Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. READ MORE