Essays about: "destination marketing organisation"

Showing result 1 - 5 of 9 essays containing the words destination marketing organisation.

  1. 1. Uncorking Wine Tourism : Prospects of regional tourism sustainability in Spain

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Caroline Vibeke; Johanne Vibeke; [2020]
    Keywords : wine tourism; community; resources; collaboration; sustainability; marketing;

    Abstract : Wine tourism is a growing phenomenon that allows winemakers to create another product beyond their main one, that of wine. By creating an attraction, vineyards are opening another market for themselves that in many cases can create a bigger awareness for their wine. READ MORE

  3. 2. Destination branding through local food products: The case of Südtirol / Alto Adige

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Florian Felder; [2020]
    Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

  4. 3. TOURISM MARKETING INTERVENTION IN SUSTAINABLE TOURISM : How can sustainable knowledge, attitudes and actions of tourism marketing organizations contribute to sustainability of tourism destinations?

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : OBED HENRY CHAULA; [2018]
    Keywords : Sustainable knowledge; Sustainable attitudes; Sustainable actions; Tourism Marketing; Tourism marketing organizations; Sustainable Tourism and Sustainable tourist destination.;

    Abstract : .... READ MORE

  5. 4. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Noora Pihlainen; [2017]
    Keywords : Image-focused Social Media; Instagram; Content Co-creation; Authenticity; Tourism Destination Marketing; Social Sciences;

    Abstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE

  6. 5. Tillsammans för turisterna : samarbete i turismkommuner

    University essay from SLU/Dept. of People and Society

    Author : Linus Kasselstrand; [2016]
    Keywords : kommun; samarbete; turism; besöksnäring; organisation; Västervik; näringsliv; samverkan;

    Abstract : Samarbete mellan offentliga organisationer och näringslivet är på frammarsch. Speciellt inom besöksnäringen, där en samlad syn på hur destinationen ska utvecklas är prioriterad. READ MORE