Essays about: "brands and change"

Showing result 26 - 30 of 129 essays containing the words brands and change.

  1. 26. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jenny Sandström; Veronica Ågren; [2021]
    Keywords : Boycott; buycott; food and drink brands; FMCG industry; Business and Economics;

    Abstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE

  3. 27. Emotional Durability : Strategies and Future Integration – A Case Study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bjerregaard Jensen; [2021]
    Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

    Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

  4. 28. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  5. 29. Closing the Loop : Integrating Circularity within the Fashion Industry's Post-Retail Activities

    University essay from Jönköping University/HLK, Globala studier

    Author : Amina Johansson; Rebecka Stubb; [2021]
    Keywords : Environmental sustainability; fashion industry; circularity; post-retail; H M; Lindex; Gina Tricot; Miljömässig hållbarhet; modeindustrin; cirkularitet; post-retail; H M; Lindex; Gina Tricot;

    Abstract : The fashion industry has historically been seen as synonymous with many unsustainable practices, such as overproduction, pollution, and mass-consumption. Today, many fashion brands are putting more attention to sustainability and are engaging in activities aimed at making the industry more environmentally friendly. READ MORE

  6. 30. Distributional justice in Swedish-global value chain partnerships for sustainable textile production : A case study on economic distribution within the Sweden Textile Water Initiative

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Ingrid Myhr Radell; [2021]
    Keywords : RSCM; PPDP; sustainability; textiles; partnerships; investments; value chain; RSCM; PPDP; hållbarhet; textil; partnerskap; investeringar; värdekedja;

    Abstract : Due to the textile industry’s polluting impact on aquatic environments the Sweden Textile Water Initiative (STWI) was established. This Sida funded collaboration between SIWI (Stockholm International Water Institute), Swedish fashion brands and their suppliers received international recognition for their success in achieving tangible environmental results after implementing sustainability measures at the suppliers. READ MORE