Essays about: "brands and change"

Showing result 31 - 35 of 129 essays containing the words brands and change.

  1. 31. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tim Bischoff; Celine Staufenberg; [2021]
    Keywords : Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Abstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE

  3. 32. Digital Avenues for Sustainable Clothing : A qualitative study exploring digitalization’s facilitating effects to improve clothing companies’ sustainability.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nils Andersson; David Lozano; [2021]
    Keywords : Digitalization; Digital transformation; ICTs; Sustainability; Clothing industry;

    Abstract : Background: Digitalization and sustainability are two of the most impactful topics concerning businesses today which pose a nascent research field. Sustainability presents businesses with massive challenges in order to find new business models, improve processes, utilize resources more efficiently, and change their interactions with suppliers and other stakeholders. READ MORE

  4. 33. Barriers with social and environmental compliance : A qualitative study of compliance in supply chains within the clothing industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nicolina Ioannou; [2021]
    Keywords : clothing industry; supply chain; developing countries; environmental injustice; social compliance; environmental compliance;

    Abstract : There is an increased public pressure on clothing brands to consider environmental and social issues when sourcing from suppliers in developing countries, and to ensure that their supply chain partners do the same. However, social, and environmental issues within the clothing industry are complex with many actors involved. READ MORE

  5. 34. Entrepreneurship and the plant-based protein transition : A discourse analysis of packaging of Swedish plant-based brands

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Emma Vandenbroeck; [2021]
    Keywords : Entrepreneurship; plant-based protein; protein shift;

    Abstract : A protein transition from more animal-based to more plant-based proteins in human diets isessential for the health of the planet and its human population. This thesis focusses onentrepreneurship, one of the many angles of this transition. READ MORE

  6. 35. How do consumers get engaged in a brand community? : The case of Estrella Damm.

    University essay from

    Author : Dana Cruz; Emma Aulestia; [2021]
    Keywords : Brand Community; Case Study; Consumer Engagement; Estrella Damm; Social marketing; Sustainable Practices.;

    Abstract : Background: Looking at many different studies, it’s known that the topics mentioned before are well researched. However, there are not many cases of brand community and customer engagement like the one with Estrella Damm. READ MORE