Essays about: "brands and change"

Showing result 36 - 40 of 129 essays containing the words brands and change.

  1. 36. The impact of digitalization on logo design

    University essay from

    Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
    Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

    Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

  3. 37. It’s just a meme bro! : How memes in marketing communication affects brand personality

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
    Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

    Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE

  4. 38. The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Cecilia Sion; Yasmine Nehmé; [2021]
    Keywords : fashion collaborations; sustainable fashion; communication of sustainability; fashion communication; millennial consumers;

    Abstract : The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. READ MORE

  5. 39. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

  6. 40. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Keywords : Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Abstract : In today’s society, social media is an inflated part of marketing within the fashion industry and has become a part of green marketing for many brands, enabling consumers to communicate directly with them. Here, discourses within media texts are created as a result of such marketing practices and consumer interactions adherently possibly change the meaning of the green statements and consequently, the social image of such brands. READ MORE