Essays about: "brands in fashion"

Showing result 11 - 15 of 276 essays containing the words brands in fashion.

  1. 11. Transforming more woth less? : Exploring NGO Communication on Sustainable Anti-Consumption in the Context of Clothing

    University essay from

    Author : Stephanie Birk; [2023]
    Keywords : Sustainable Communication; Anti consumption; Sustainable consumption; Clothing consumption; Textile industry; NGOs; Thematic analysis;

    Abstract : The textile industry is an unsustainable industry that contributes to many environmental and social challenges. As a promising approach to its transformation, this thesis explores the con-cept of anti consumption. It investigates how non governmental Organizations (NGOs) com-municate the concept in the context of fashion on Instagram. READ MORE

  3. 12. Stitching to social impact : Insights into role of tier one suppliers in social sustainability road – view from brand’s eye in developing countries

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jannatul Rayhana; [2023]
    Keywords : Social sustainability; fashion apparel brands; Tier one supplier; supplier’s roles in social sustainability; developing countries.;

    Abstract : Fashion apparel industry has been connected to detrimental social consequences, particularly in developing countries. In this case, tier one suppliers are in a unique position to play a critical role in addressing these concerns because they are the key in between brand and rest tiers and can apply sustainable practices that promote ethical/responsible production as tire one suppliers are conduction their production operation with the help of a huge human force. READ MORE

  4. 13. Brands Mobilising Sustainable Consumption by Craft

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Evianna Sipilä; Beatrice Ursing; [2023]
    Keywords : slow fashion; craft consumer; prosumers; environmental sustainability; social sustainability; Business and Economics;

    Abstract : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. READ MORE

  5. 14. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  6. 15. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Keywords : Business and Economics;

    Abstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE