Essays about: "build company strategy"

Showing result 21 - 25 of 118 essays containing the words build company strategy.

  1. 21. How to create a service-oriented company when going through a technology shift

    University essay from Lunds universitet/Produktionsekonomi

    Author : Markus Nilsson; [2021]
    Keywords : Technology shift; servitization; electrification; offer; business model; resources and capabilities.; Technology and Engineering;

    Abstract : Technical advancements and changes to the environment imply that industries may experience technology shifts. During those times, mature manufacturing companies are vulnerable, and it is of outmost importance they can respond to the new circumstances. READ MORE

  2. 22. How does an individual who absorbs external knowledge affect the organizational learning in an inter-organizational cooperation? A qualitative study of Volvo Trucks knowledge acquisition in the CERC cooperation

    University essay from Göteborgs universitet/Graduate School

    Author : Lotta Sjösten; [2020-09-10]
    Keywords : Absorptive Capacity; Organisational Routines;

    Abstract : Background & Purpose: As the technology landscape of today is very complex there are many technological fields that cannot be covered by one single company. Instead joint cooperation’s between different stakeholders is needed to solve the complex technological challenges facing us. READ MORE

  3. 23. A Balanced Scorecard Approach for Measuring a R&D Organization - A case study in collaboration with the R&D intensive company Swegon

    University essay from Göteborgs universitet/Graduate School

    Author : Jonathan Berggren; Max Sundgren; [2020-07-22]
    Keywords : Balanced Scorecard; Measure R D; Obstacles in measuring R D; Performance Measurement; Key Performance Indicators; R D Performance;

    Abstract : In today’s rapidly and ever-changing competitive landscape, companies are racing to develop and commercialize innovative products and services. Successful organizations have realized that Research & Development (R&D) can be leveraged to achieve sustainable competitive advantage. READ MORE

  4. 24. Thriving towards extreme openness : A way of facilitating Fuzzy front-end activities by using communication technology

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Leila Mohammed; Matilda Lidén; [2020]
    Keywords : Fuzzy front-end; Open innovation; Social exchange theory; Information and communication technology; Distance based communication;

    Abstract : Purpose – This study has two different purposes. First, we aim to understand and describe the new phenomenon of extreme openness within the area of open innovation by answering the following question: How can this new concept of extreme openness within the Fuzzy front-end be understood and described? The second purpose of this study is to investigate how Fuzzy front-end activities can be held at a distance by answer the following question: Which technology-based communication can facilitate distance-based Fuzzy front-end activities? Method – This study was conducted as an abductive single case-study of the Fuzzy front-end process where extreme openness is performed at a multinational conglomerate company. READ MORE

  5. 25. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emil Granath; August Carlander; [2020]
    Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

    Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE