Essays about: "build company strategy"
Showing result 6 - 10 of 118 essays containing the words build company strategy.
-
6. TO INFINITY, AND BEYOND - An explorative study of how innovative companies in Sweden take responsibility for actions and outcomes in their innovation process. For a better and more sustainable future
University essay from Göteborgs universitet/Graduate SchoolAbstract : The view of innovation is often portrayed as a fundamental component of prosperity and societal development, thus highlighting the positive implications of innovation. However, innovation is a more nuanced phenomenon that entails negative impacts upon society as well. READ MORE
-
7. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
University essay from Göteborgs universitet/Graduate SchoolAbstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE
-
8. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten
University essay from SLU/Dept. of EconomicsAbstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE
-
9. How to build a brand : Evoking the right emotions in audience perception
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE
-
10. The Development of Capabilities for Servitization from a Dynamic Capability Perspective : a single-case study within the context of product-oriented servitization
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose – The purpose of this master thesis was to extend the understanding of the capabilities needed to enable the organizational transformation required throughout the servitization process. This research aims to identify what capabilities for servitization were important for the case company and understand how these capabilities were developed by adopting a dynamic capability perspective. READ MORE
