Essays about: "burak"
Showing result 1 - 5 of 21 essays containing the word burak.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Automatic Detection of Security Deficiencies and Refactoring Advises for Microservices
University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknikAbstract : The microservice architecture enables organizationsto shorten development cycles and deliver cloud-native applicationsrapidly. However, it also brings security concerns thatneed to be addressed by developers. Therefore, security testingin microservices becomes even more critical. READ MORE
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3. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE
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4. Thresholds of Taksim, a new strategy of urban revitalization
University essay from Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : Spatial experience can be perceived as a kind of exploration of space that evolves within the fragments of lived moments and transforms over time. Squares, parks, and streets are the primary urban spaces where social interactions are experienced at an extremely high level. READ MORE
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5. Impacts of Digital Transformation on Barriers to Knowledge Transfer – A Case Study on Ernst & Young in a Covid-19 Setting
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In brief, the motivation for conducting this study has been the societal changes brought upon the Covid-19 pandemic from a socio-economic perspective. The outbreak of the pandemic has resulted in that companies faced major organizational challenges to adapt to the virtual working setting in terms of communicating and transferring knowledge. READ MORE
