Essays about: "business, umea"

Showing result 1 - 5 of 17 essays containing the words business, umea.

1. 1. A Gamification Theory : A study of loyalty enhancement in the retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Radiat Hasnat; [2020]
   Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

   Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE

3. 2. Financial Literacy & Rational Financial Decision Making : a study of university students in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Artur Söderlund; Joakim Eriksson; [2020]
   Keywords : literacy; rational; finance; students; sweden;

   Abstract : The importance of a high level of financial literacy and skills in the area of personal finance is of constant relevance, especially for young people and students. This research aims to determine if there are differences between the students at the different faculties at Umeå University concerning financial literacy and rational financial decision making. READ MORE

4. 3. Entrepreneurial Education - Three Perspectives of Development : A multiple case study about identifying important factors concerning the development of entreprenurial education.

   University essay from Umeå universitet/Företagsekonomi

   Author : Sandra Eliasson Rönnqvist; Meiju Vartiainen; [2016]
   Keywords : Entreprenurial education; entrepreneurship; education;

   Abstract : “Individuals that have never touched a keyboard or who have no idea exactly what an email is have heard about Steve Jobs and Bill Gates. They are known throughout the world as entrepreneurs who have changed the world through their innovation “ (Brockhaus, 2001, p. 1). READ MORE

5. 4. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Meinhardt; Annali Wallin; [2016]
   Keywords : consumer attitude; purchase intention; advertising;

   Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE

6. 5. Lecturers' attitudes and perceptions on change : Incorporation of sustainability to the discipline of Business Administration

   University essay from Umeå universitet/Företagsekonomi

   Author : Annette Persson; [2014]
   Keywords : Lecturers’ attitudes; Change Management; Educational change; Sustainability in education; Syllabus; Incorporate sustainability;

   Abstract : Background Sustainability involves progressing economic, social and environmental goals together in an attempt to meet current needs without compromising with the needs of future generations. Universities can play an important role in educating young people in sustainability. READ MORE