Essays about: "characteristics of ikea"

Showing result 11 - 15 of 22 essays containing the words characteristics of ikea.

  1. 11. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Jönsson; [2017]
    Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

    Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

  3. 12. Personnel motivation in multinational companies : standardization and adaptation

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Stepanyan; [2016]
    Keywords : Multinational company; Motivation system; Cross-cultural differences; Standardization and adaptation; Motivational tools; Personnel motivation; Motivation in multinational companies;

    Abstract : With the increasing emergence of multinational companies and the increased popularity of these companies, the question of the organization of their activities becomes interesting for the HR community worldwide. These companies are renowned for deliberate management structure of human resources and their effective use. READ MORE

  4. 13. Influence of consumer behaviour on the circular economy application. The case study of a revival strategy for home textiles at IKEA.

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Giulia Mariani; [2016]
    Keywords : consumers’ disposal behaviour; home textiles; waste handling strategies; drivers and barriers for circular systems; environmental awareness.; Social Sciences;

    Abstract : Notwithstanding the increasing environmental awareness among consumers, researchers do not witness a substantial shift in consumption and disposal behaviour of textiles. Since research on disposal behaviour of home textile products is currently limited, it is relevant to explore consumers’ decision-making when handling no-longer-wanted home textiles. READ MORE

  5. 14. Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Stijn Dost; Claus Rietzschel; [2016]
    Keywords : value co- creation; customer experience; retail; mobile self-checkout; self-service technology; IKEA; consumer attitudes and behaviour; technology adoption; Business and Economics;

    Abstract : Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer experience and self-service technologies, this research will contribute to these areas with the BOSS-model. This model is the result of the theoretical framework, which incorporates the gathered empirical data in order to become an extension of the existing theory in the previous mentioned area. READ MORE

  6. 15. Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jiahao Li; Yujiao Zhang; [2016]
    Keywords : experiential marketing; consumer behavior; IKEA; China;

    Abstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE