Essays about: "characteristics of ikea"

Showing result 16 - 20 of 22 essays containing the words characteristics of ikea.

  1. 16. The potential of Swedish furniture companies in Vietnam : How Vietnamese consumers perceive the product values of Swedish furniture

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Phuong Lan Dinh; Jonas Karlsson; [2012]
    Keywords : Sweden; Vietnam; Furniture; Product Values; Consumer Perception;

    Abstract : Introduction: Swedish furniture companies have been quite successful in many parts of the world recently, with IKEA being a famous example of that. Meanwhile, Vietnam has one of the fastest-growing economies in South East Asia. However, there has not been any Swedish furniture company established on the Vietnamese market so far. READ MORE

  3. 17. Exploring Coopetition in Single Firm and Its Contribution to Service Management : A case study in Red Star Macalline and IKEA China

    University essay from Företagsekonomi

    Author : Shuai Hao; Limin Chen; [2012]
    Keywords : coopetition;

    Abstract : Background: In the contemporary economy, companies increasingly cooperate withtheir competitors to create competitive advantages through knowledge creation andabsorption, broad resource pool, reduced risks and uncertainties, and better productsand services for consumers. This situation is termed as coopetition which refers tofirms simultaneously competing and cooperating with each other. READ MORE

  4. 18. A conversion from sales in money into volume in cubic meter A prerequisite to Mid Term Capacity Planning within the IKEA sub process Plan & Secure Capacity

    University essay from Lunds universitet/Produktionsekonomi

    Author : Hampus Flink Elmfors; Sofie Josefsson; [2011]
    Keywords : Prerequisite to capacity planning; Capacity planning; Top-down; IKEA; Conversion factor; Money per cubic meter.; Technology and Engineering;

    Abstract : The purpose of the project is to recommend one common way of how to calculate a conversion factor that should be used to convert sales into the corresponding volume in cubic meter. The conversion factor is a forecasted average value per cubic meter of an IKEA product and could be seen as a model of the future. READ MORE

  5. 19. Furniture Consumption in Thailand : A Kano model study of IKEA with implications for the strategy making process

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Prach Boonsener; Siti Nur Shahizah Mohd Thazali; [2011]
    Keywords : IKEA; Furniture retailer; Thai consumer behavior; Kano’s model;

    Abstract : This thesis is a study of Thai consumer behavior that affects the purchasing and servicing in the furniture retail industry. A market survey was conducted in Thailand to support this study. The target group of this study is people residing in Bangkok aged 25 year old and above. READ MORE

  6. 20. Change Managment within Project Processes - a case study at Alfa Laval

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Johan Mattsson; Fredrik Wikström; [2008]
    Keywords : Change Management; Wildlife Matrix; Project Management; Organisation; Organization; Competence Development; Technological sciences; Teknik; Technology and Engineering;

    Abstract : More and more corporations around the world is starting to work in project form and leaving their traditional function based way of organising themselves behind. This leads to new ways of driving and implementing changes and improvements. It requires another approach and this approach has to deal with the individual employee in a greater extend. READ MORE