Essays about: "city branding as destination tourism"

Found 3 essays containing the words city branding as destination tourism.

1. 1. Destination Branding : Focusing on Events Contribution on an Urban Level

   University essay from Södertörns högskola/Turismvetenskap

   Author : Henrietta Acheampong; [2020]
   Keywords : Branding; Destination; Stakeholders; Identity; Event; Cape Coast;

   Abstract : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. READ MORE

3. 2. City Marketing: How to promote a city? : The case of Umeå

   University essay from Handelshögskolan vid Umeå universitet

   Author : Amélie Balencourt; Antonio Curado Zafra; [2012]
   Keywords : Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

   Abstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE

4. 3. Successful Destination Branding? : A case study of DMOs in Brussels, Istanbul and Stuttgart

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Joakim Bergström; Maria Lehtinen; Mariel Svensson; [2009]
   Keywords : Brussels; destination branding; destination image; destination marketing; destination marketing organisation; DMO; Istanbul; Stuttgart;

   Abstract : Tourism is an important source of economic growth for destinations, which is why the interest for destination branding has grown in recent years. Meanwhile, Destination Marketing Organisations (DMOs) often struggle to promote their destination successfully. READ MORE