Essays about: "commerce analysis"
Showing result 11 - 15 of 318 essays containing the words commerce analysis.
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11. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE
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12. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
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13. Causality of small firm growth: Towards a model of relations among challenges SMEs face while growing, solutions to them and aspects of the context of the growth
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Even though researchers have investigated the growth of small and medium-sized enterprises (SMEs) for decades, we know little about the challenges they face due to their growth, what are the aspects of the context in which they emerge, and how they are addressed. Current literature provides even less knowledge about the causality of SME growth. READ MORE
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14. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE
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15. The effect of navigability on e-commerce for students
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. READ MORE