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Showing result 1 - 5 of 16 essays matching the above criteria.

  1. 1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  3. 2. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Natalia Giogiou; [2022]
    Keywords : Digital Ethics; Digital Technology; Ethics in Information Digital Technology; Extended Reality; Holographic Communications Technologies; Ethical Design; Value Sensitive Design; Ethical Framework; Ethical Technology Assessment; Human Computer Interaction; Qualitative Research; Επικοινωνίες μέσω ολογραμμάτων; Ηθική Ψηφιακών Μέσων και Πληροφοριακών Συστημάτων; Νομικοί και Ηθικοί Κίνδυνοι Επικοινωνιών μέσω Ολογραμμάτων;

    Abstract : Holographic communications technologies are a new digital technology being currently  developed by companies to be available to the public in the near future. Through holographic  communications technologies, the image of one user located in one place can be captured with  special equipment from different angles, so that its three-dimensional depiction is created  realistically. READ MORE

  4. 3. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  5. 4. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

  6. 5. Place branding and the case of social inclusion: a place made of people for the people

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anna Snellman; [2017]
    Keywords : place branding; residents; symbolic interactionism; political framework of a place; communication; democracy; human rights; Social Sciences;

    Abstract : This master thesis examines disabled residents’ roles as citizens in a place branding process within the political framework of a place. This is in line with the resident approach in a political context within the research field of place branding. READ MORE