Essays about: "companies nowadays"

Showing result 1 - 5 of 389 essays containing the words companies nowadays.

  1. 1. AI for innovators - An exploratory study on the application of Artificial Intelligence as a supportive tool in the innovation process

    University essay from Göteborgs universitet/Graduate School

    Author : Mauro Campus; [2023-07-19]
    Keywords : Innovation; Innovation Drivers; Stages of Innovation; Innovation Models; Innovation Process; Artificial Intelligence; Industry 4.0 and Artificial Intelligence; Machine Learning; Deep Learning; Generative AI; Artificial Intelligence in Business; Artificial Intelligence and Innovation;

    Abstract : The technological evolution we are experiencing nowadays has impacted many businesses and industries. In this sense, one of the most influential technologies is certainly Artificial Intelligence, which especially in recent months has been at the centre of numerous debates. READ MORE

  3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  4. 3. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  5. 4. Commercialization of a Niche Sustainable Microwave AI Technology Innovation : A case study in Percy Roc AB

    University essay from Uppsala universitet/Industriell teknik

    Author : Aynaz Mirzazada; Jerry Faisal; [2023]
    Keywords : Energy Costs; Industrial Heating; Microwave AI Heating Technology; Commercialization of Niche Technological Innovations; Sustainable Heating Technologies;

    Abstract : Nowadays, increasing energy costs create challenges for societies. In industries such as manufacturing, energy is one of the basic needs for development, automation, and modernization. The increase in energy costs affects economic growth, especially, in the manufacturing industry which depends on the energy consumption to run their facilities. READ MORE

  6. 5. Designing for All Gamers

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Ida Amneryd; Anwar Aldafae; [2023]
    Keywords : accessibility; indie game industry; accessibility guidelines; accessibility resources;

    Abstract : In recent years, playing games has become a popular activity for everything from socialising purposes to educating purposes, with billions of players worldwide. However, being able to play games is not evident for people with disabilities. The gaming industry is excluding masses of people by not creating enough accessible games. READ MORE