Essays about: "consumer behaviour corporate behaviour"

Showing result 21 - 25 of 34 essays containing the words consumer behaviour corporate behaviour.

1. 21. Follow Me! The Ultimate Quest for Consumer and Brand Interaction in Social Media

   University essay from Göteborgs universitet/Graduate School

   Author : Maria Ahlberg; [2015-07-08]
   Keywords : Social Media Marketing; Social CRM; Social Media; Act of Following; Media Sharing Platforms; Social Media Interactions; S-O-R Framework for Social Media Metrics; Online Consumer Behaviour;

   Abstract : Abstract In the marketing world, in which social media is becoming a natural part of any company’s or brand’s marketing strategy, it is crucial to stay current on how to reach target groups. Interactions between brand and consumer are essential when building relationships in order to gain trust and loyalty. READ MORE

3. 22. Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jennifer Apell Karlsson; Moa Gustafsson; Rikard Rasmusson; [2015]
   Keywords : CSR; Corporate Irresponsibility; Apparel Industry; Swedish Consumer; Consumer Attitude; Consumer Behaviour; Attitude-Behaviour Gap; Purchasing Criteria.;

   Abstract : How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. READ MORE

4. 23. Consumer practices in use and disposal : the sustainable fashion challenge

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : TERESA GALLARDO; KRISTA KORKIAKOSKI; [2014]
   Keywords : consumer behaviour; consumer practices; garment life cycle; upcycling; swapping; sustainable fashion; sustainability practices; sociocultural forces; DIY; use and disposal practices;

   Abstract : In the last two decades a drive for sustainable fashion emerged, grew and ultimately failed. In its beginnings the boom of green fashion and the saturation of labelled so-called sustainable garments, followed by the realization that most of the labelling did not hold any consistency behind it, overwhelmed consumers and made them immune to the effects of green marketing. READ MORE

5. 24. Mistrust in CSR

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eva Kristin Brüser; Julia Uptmoor; [2014]
   Keywords : Trust Issues; German Consumers; Food Industry; CSR; Social Media; Business and Economics;

   Abstract : Corporate Social Responsibility (CSR) requires an organisation to be responsible for “the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development” (ISO Central Secretariat, 2011, p. 26). READ MORE

6. 25. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Amanda Bergstén; Cecilia Olsson; [2014]
   Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

   Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE