Essays about: "consumer behaviour corporate behaviour"

Showing result 16 - 20 of 34 essays containing the words consumer behaviour corporate behaviour.

1. 16. Smartphone sustainability assessment using multi-criteria analysis and consumer survey

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Janis Gedusevs; [2018]
   Keywords : smartphones; multi criteria analysis; sustainability; environmental management; transparency; corporate social responsibility;

   Abstract : Sustainability is a fairly new emerging business concept for manufacturing industry and this thesis will focus on smartphone manufacturing industry. In 2015 there were 1.86 billion smartphone users and it is estimated to increase to 2.87 billion in 2020. READ MORE

3. 17. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

4. 18. Shopping for a better world - whether supply chain transparency can assure clarity within the pursuit of goods untainted by intolerable practices

   University essay from Lunds universitet/Juridiska institutionen

   Author : Helena Westöö; [2017]
   Keywords : public international law; business and human rights; Law and Political Science;

   Abstract : As legislators in recent years have adopted regulations demanding companies to disclose information on their supply chains, a new chapter of corporate transparency has been opened. However, what power such regulations have to initiate a change of corporate behaviour is questionable. READ MORE

5. 19. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

   University essay from Umeå universitet/Företagsekonomi

   Author : Sheng Liu; Bobo Tiger; [2017]
   Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

   Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

6. 20. Emission: Impossible – CSR Protocol : A quantitative study of brand trust and the Big Five personalities

   University essay from Umeå universitet/Företagsekonomi

   Author : James Smith; Johan Palmqvist; [2016]
   Keywords : CSR brand crisis; Big Five personalities; Brand Trust; Purchase Intention;

   Abstract : Brand crises and corporate scandals have in recent years become increasingly present internationally affecting not only consumers and other stakeholders, but the environment at large. Although existing literature has sought to explain this rising trend and the extent of the effects that follow, a gap still remains towards explaining the varied consumer reaction that is expressed in their wake. READ MORE