Essays about: "consumer confusion"

Showing result 21 - 25 of 38 essays containing the words consumer confusion.

  1. 21. Exploring the ICT market with learning´s from a leading market : With an internationalization perspective

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Johanna Birkehag; Sofie Sohlman; [2015]
    Keywords : Telecommunication; ICT; Thailand; Actors; Internationalization; Benchmarking; Culture; Strategic Management; Sweden;

    Abstract : Purpose - The purpose of the thesis is “To explore the Thai ICT market and identify differences with the leading market” Where the research questions are: 1. How are the main actors influencing the ICT market in Thailand? 2. READ MORE

  3. 22. Exploring Social Entrepreneurship : A Case Study about Legitimacy from a Consumer Perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Selamawit Bede; [2014]
    Keywords : Pragmatic legitimacy; moral legitimacy; customer perception; GodEl; social entrepreneurship; shared values; corporate social responsibility;

    Abstract : This thesis is focused on the derivation of a new approach to business. Emphasis is put on organizations contributing to both economic success as well as social progress.  This dual financial and social value creation is referred to as social entrepreneurship. READ MORE

  4. 23. Social or environmental labelling- Consumers’ knowledge, attitudes and preferences

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MILLA SALMI; [2014]
    Keywords : labelling; social or environmental labelling; eco-labelling; sustainability; transparency; fashion consumer; visual verbal communication; consumer buying behaviour; green consumerism;

    Abstract : Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. READ MORE

  5. 24. Fifty Shades of Green

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Carolina Christodoulou; Philip Bertilsson; [2013]
    Keywords : green marketing; green products; green cosmetics; green consumers; gap study;

    Abstract : The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. READ MORE

  6. 25. Egna märkesvaror : ICAs olika emv

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Louise Sköldberg; [2013]
    Keywords : EMV; LMV; lojalitet; varumärke; konsument; kvalitet;

    Abstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE