Essays about: "consumer confusion"

Showing result 6 - 10 of 38 essays containing the words consumer confusion.

  1. 6. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Tyledal; Emelie Blennow; [2022]
    Keywords : Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

    Abstract : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. READ MORE

  3. 7. Valuation studies in practise: Consumers acquisition of secondhand clothing through online channels at Myrorna (Sweden)

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ngan Phan; Priya Pradhan; [2021]
    Keywords : Secondhand clothes; consumer’s valuation; value device; online platform; secondhand retailers; firsthand retailers; Social Sciences;

    Abstract : Textile industry is one of the most polluting industries in the world and fast fashion is the unsustainable practice that most consumers are following. Adopting the habit of purchasing secondhand goods can lead to a more sustainable life. READ MORE

  4. 8. Digital Food Technologies and Our Everyday Lives

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Jared Offei Lartey; [2021]
    Keywords : sustainable food consumption; digital technologies; social practice theory; social network platforms; ethical consumption apps; qualitative; Sweden.; Social Sciences;

    Abstract : Amidst the present Covid-19 pandemic, consumer interactions with digital food technologies have expedited. This thesis examines how social network platforms and ethical consumption apps, enable and shape the everyday sustainable food consumption practice of young adults in Skåne, Sweden's southernmost region. READ MORE

  5. 9. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  6. 10. How German consumers identify sustainable food products at the point of sale

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Matthieu Classen; Sarah Heggemann; [2020]
    Keywords : Sustainability; consumer behavior; point of sale; sustainable information; search process; evaluation process; sustainable food; retailers;

    Abstract : The rise of sustainable food products in Germany highlights the desire of German consumers for food which was produced with respect to the three themes of sustainability, the environment, animal welfare and social aspects. Despite this development, previous research showed, that labels and claims used at the POS to promote sustainable food products, cause difficulties for consumers such as distrust or consumer confusion when searching and evaluating these products. READ MORE