Essays about: "consumer confusion"

Showing result 11 - 15 of 38 essays containing the words consumer confusion.

  1. 11. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. We study the plurality and heterogeneity of communication strategies through sustainability labelling and thus contribute to the understanding of consumer confusion regarding the many environmental claims. READ MORE

  3. 12. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
    Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

    Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE

  4. 13. Customer Perceptions of Organic Certification Standards

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Damir Kokic; Marcus Brando Pedersen-Slaatten; [2019]
    Keywords : Organic certifications; eco-labels; organic agriculture; resource circulation; resource nourishing; GMO; Biodynamic Farming;

    Abstract : Along with the organic food market development, two directions within the industry has appeared, the traditional organic farming and the biodynamic organic farming. The thesis aimed to derive at which organic certification of organic food in the Swedish food market is most appropriate to the organic movement, based on customer perceptions of Swedish University students. READ MORE

  5. 14. Past, Present and Future of Brand Trust : A case study done in the Swedish market

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Alexander Bergström; Stefan Zuazu; [2019]
    Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

    Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE

  6. 15. Why buy green? : An exploration of drivers and barriers related to sustainable purchasing in the Swedish food sector

    University essay from Umeå universitet/Företagsekonomi

    Author : Henrik Adolfsson; Freddy Wickström; [2019]
    Keywords : sustainability; green consumption; sustainable consumption; consumer behaviour; green consumer profile; drivers; barriers; values; attitudes; behaviour; heuristics; knowledge;

    Abstract : Sustainability has become a subject of much interest in recent years, due to the deterioration of the natural environment. In response there has been increasing public pressure on businesses to provide environmentally friendly product alternatives for consumers. READ MORE