Essays about: "consumer confusion"

Showing result 16 - 20 of 38 essays containing the words consumer confusion.

  1. 16. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. READ MORE

  3. 17. Consumer Confusion and Attitudes : A Study of Eco-Labels

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Karolína Lorenzová; Charlotte Borlind; [2018]
    Keywords : Eco-labels; confusion; ambiguity; information overload; similarity; attitudes; consumer;

    Abstract : Purpose: The purpose of this study was to explain whether the conceptualized model of consumer confusion regarding the multiple number of brands and products also applies to the increasing number of eco-labels. The study also examined how the attitudes were affected if confusion occurred amongst the consumers. READ MORE

  4. 18. The Bilateral transition of product labels in Sweden : A study on product labels with emphasis on food and sustainable profiling

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Axel Lindgren; [2018]
    Keywords : Bilateral transition; Product labels; Food labels; Sustainable consumption; Food; Sustainability; Environment; CSR; LOHAS; Consumer jungle; Consumer;

    Abstract : The present thesis aims to explore and argue for an idea called Bilateral transition. Bilateral transition is based on the concepts of Corporate Social Responsibility (CSR) and sustainable consumption and relates to how organisations behind product labels develop their profiling of product labels in a Swedish context. READ MORE

  5. 19. Unfair advantages associated with likelihood of confusion and dilution in trademark law

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Manvi Tyagi; [2017]
    Keywords : European Union; Trademark Law; Likelihood of Confusion; Dilution; Unfair advantages;

    Abstract : The trademark guarantees market transparency and protecting clear communicative channel between innovative product and consumer rather than rewarding creators or creating direct incentives for the inventor like in Intellectual Property and Patent. However, unfair advantages of the trademark are rising to new challenges because of complex average consumer behaviour. READ MORE

  6. 20. The influence of subjective and objective knowledge of ecolabels on consumers’ green purchasing practices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Matto; Ingrid Gunne; [2017]
    Keywords : Ecolabel; Consumer Purchasing Behaviour; Subjective Knowledge; Objective Knowledge; Business and Economics;

    Abstract : Understanding of consumers’ green purchasing behaviour is a relevant topic for businesses around the world and an interesting research field, considering the issue of climate change. This study investigates the associations of young Swedish consumers’ subjective knowledge, objective knowledge, confusion and information acquisition with regards to commonly found ecolabels. READ MORE