Essays about: "consumer preferences"

Showing result 16 - 20 of 218 essays containing the words consumer preferences.

1. 16. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

   University essay from Umeå universitet/Företagsekonomi

   Author : ALI ALALI; [2023]
   Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

   Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE

3. 17. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

4. 18. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

5. 19. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
   Keywords : ;

   Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE

6. 20. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xinying Liu; Zirong Wang; [2023]
   Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE