Essays about: "consumers role"

Showing result 16 - 20 of 629 essays containing the words consumers role.

1. 16. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 17. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Haitham Karazoun; Mohamed Alhussein; [2023]
   Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

   Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

4. 18. The influence of digital platforms in competition law: an accepted or imposed violation of the law?

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Apollonie Epin; [2023]
   Keywords : Competition law; digital platforms; DMA; Digital Markets Act; anti-competitive behavior; efficiency of competition law; Law and Political Science;

   Abstract : The GAFAM (Google, Apple, Facebook, Amazon and Microsoft) play an important role in our daily lives as they are always collecting intangible assets, data, and are competing for consumers attention. These platforms arose, grew faster than their competitors and strengthened their position to a point where they clearly dominate the market, occupying almost monopolistic positions. READ MORE

5. 19. Sockerskattens roll i utvecklingen av hälsosamma matvanor för barn - en studie som belyser hur en sockerskatt kan påverka svenska livsmedelsföretag.

   University essay from SLU/Dept. of Economics

   Author : Gabriella Falk; [2023]
   Keywords : Socker; livsmedel; barnmat; sockerskatt; matvanor; folkhälsa; livsmedelsföretag; samhällsekonomi; beslutsteori; strategi;

   Abstract : Allt fler länder börjar se ett växande folkhälsoproblem samt att det samhällsekonomiska perspektivet påverkas negativt till följd av en hög sockerkonsumtion bland befolkningen. I Sverige har man börjat se en minskning av direktkonsumtionen av socker (råsocker och bitsocker) samtidigt som intaget av socker i form av choklad, konfektyr som bakverk, godis samt läskedrycker har ökat kraftigt. READ MORE

6. 20. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE