Essays about: "cross-sectional research design"

Showing result 31 - 35 of 209 essays containing the words cross-sectional research design.

1. 31. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
   Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

   Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

3. 32. The Impact of Social Media Marketing on Customer Loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Matthew Rhodes; Julian Maracic; Tobias Axberg; [2022]
   Keywords : Customer Loyalty; Social Media Marketing Activities; SMMA; Entertainment; Interaction; Trendiness; Customization.;

   Abstract : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. READ MORE

4. 33. CSR, Stakeholders and Financial Performance : Investigating the impact of CSR on financial performance in the European Technology industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Anna Matson; Natalie Brantestig; [2022]
   Keywords : Corporate Social Responsibility; Financial Performance; ROA; Tobin’s Q; ESG scores; Stakeholder Theory;

   Abstract : Purpose: This study aims to explore the impact of CSR on financial performance in firms located in the European technology industry. The main purpose aims to explain to what extent CSR activities influence financial performance, whilst to also further explain the influence in depth through investigating which CSR activities contribute to the potential impact. READ MORE

5. 34. Why do I prefer working from home and my colleague at the office? : A study on the preference factors of office workers relating to working from home or at the office.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Evelina Östberg; Emma Hansson; Sofia Sualehe; [2022]
   Keywords : Generation X; millennials; WFH; flexibility; hybrid work;

   Abstract : The Covid-19 pandemic broadly affected the world together with the phenomena of digitalization, which quickly accelerated during the pandemic. This led to people working more from home (also called WFH or telework) or in a hybrid mix, which has workers reporting different opinions on the preferences for working at home or the office (Alexander et al. READ MORE

6. 35. Costs and Conditions of Citizen Support for the EU : A time-series cross-sectional analysis of the effect of EU structural funds on support for European integration in 153 European regions (2004–2019)

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Johanna Bauer; [2022]
   Keywords : EU structural funds; European Structural and Investment Funds; public support for European Integration; EU regional funding; EU support;

   Abstract : The aim of this study is to look further into whether higher levels of EU structural fund payments to European regions come with higher levels of citizen support for European integration. The question is relevant in light of rising levels of Euroscepticism in some areas of Europe along with the momentous approval of subsidy packages following the Covid pandemic, nearly doubling the EU’s expenditures. READ MORE