Essays about: "cultural environment of international business environment"

Showing result 36 - 40 of 62 essays containing the words cultural environment of international business environment.

  1. 36. Swedish polar bears on the African savannah – failure or success? : A case study of two Swedish entrepreneurs in Zambia

    University essay from Institutionen för organisation och entreprenörskap (OE)

    Author : Linn Gullberg; Hanna Pettersson; [2013]
    Keywords : International entrepreneurship; national business environment; opportunities and threats; uncertainties; adaptation; Zambia;

    Abstract : The purpose of this thesis is to explore what factors in the Zambian national business environment that influences the international entrepreneur, describe how Swedish entrepreneurs adapt to the uncertainties that may come with the national business environment in Zambia, and explain the opportunities and threats that come with investing in the country. In order for us to reach our purpose of the thesis, a case study of two Swedish firms has been conducted by interviews. READ MORE

  3. 37. Explanatory Factors of Perceived Expansion Barriers

    University essay from Institutionen för marknadsföring (MF)

    Author : Felix Ekman; Richard Henriksson; [2013]
    Keywords : Expansion Barriers; Explanatory Factors; International Marketing Strategy;

    Abstract : Abstract Authors:   Ekman, Felix 890924                Henriksson, Richard 880325 Tutor:       Prof. Anders Pehrsson Examiner: Ass. Prof. READ MORE

  4. 38. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    University essay from Avdelningen för ekonomi

    Author : Maria Zaytseva; Alena Bazyleva; [2012]
    Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

  5. 39. Communication as a CROSS-CULTURAL challenge for international management; a case study of Gina Tricot

    University essay from Internationella Handelshögskolan

    Author : Frida Mordenfeld; Sandra Johansson; Pamela Hinojosa Giron; [2012]
    Keywords : Communication Effectiveness; Cross-cultural communication; Culture; Fast-fashion; Gina Tricot; Globalisation; International Business relationships; International Management; Performance Effectiveness;

    Abstract : Cross-cultural communication challenges arise for managers in international corporations on a daily basis, and in order to evaluate why these challenges occur we conducted a case study in collaboration with the fast-fashion corporation Gina Tricot. Our work challenges the influential theory that cultural proximity leads to less miscommunication within the business environment. READ MORE

  6. 40. The Influence of Power Distance on Leadership Behaviours and Styles : Case Studies of Japanese and French companies operating in Sweden

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Sandhiya Goolaup; Tural Ismayilov; [2012]
    Keywords : leadership styles; power distance; cross cultural leadership; leadership behaviours; path goal theory;

    Abstract : As a result of globalization and increase interdependence of the world economies, people from different cultures are interacting more frequently. However, most problems and misunderstandings occur when members of one culture assumes that their own unconscious values and beliefs are equally appropriate in other cultures. READ MORE