Essays about: "cultural environment of international business environment"

Showing result 31 - 35 of 62 essays containing the words cultural environment of international business environment.

1. 31. Illusion of symmetry between institutional contexts : A thesis of how asymmetry in managers perception on cultural and institutional distance affect the extent of firms’ adaptation to a different institutional context.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Maja Tinggren; Shuang Wang; Loza Wanna; [2014]
   Keywords : Illusion of symmetry; Cultural distance; Institutional distance; Adaptation of business practices;

   Abstract : Internationalization of firms has been an on-going process for many years, however, over the recent years, there has been radical changes in the business world, which has created a more competitive business environment for firms. This change in the business environment has not been an easy process nor is it anticipated to get any easier. READ MORE

3. 32. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rania Akhsassi; [2014]
   Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

   Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

4. 33. Establishing an Environmentally Friendly Organizational Culture

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Isaksson; Hanna Nikolausson; [2014]
   Keywords : Cultural change; environmental organizational culture; environmentally friendly; organizational culture;

   Abstract : The impact people and organizations have on the environment has been on the agenda in media for decades now. Still, very little research has been conducted in looking at what impact organizational culture can have when organizations attempt to become more environmentally friendly. READ MORE

5. 34. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

   University essay from Avdelningen för ekonomi

   Author : Katrina Dietrich; Giorgos Angelakis; [2014]
   Keywords : International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

   Abstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE

6. 35. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE