Essays about: "customer personal DATA"

Showing result 1 - 5 of 165 essays containing the words customer personal DATA.

1. 1. Beyond the Plate : A qualitative study on atmospheres impact oncustomer experiences in the Swedish restaurantindustry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Victor Eskilsson; Sarah Wahlund; [2023]
   Keywords : Consumer experience; Atmosphere; FAMM-model; Customer Journey Canva;

   Abstract : This thesis was conducted to get a better understanding on how the atmosphereimpacts a restaurant experience in Sweden. To investigate which factors influence arestaurant's atmosphere, the customer journey model and FAMM-model will beutilized. READ MORE

3. 2. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
   Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

   Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

4. 3. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Stina Enblom; Silvia Padovan; [2023]
   Keywords : customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

   Abstract : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. READ MORE

5. 4. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Joan Parvazi Nia; Daniel Regnér; [2023]
   Keywords : service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

   Abstract : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. READ MORE

6. 5. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benjamin Farnworth; Edward Williams; [2023]
   Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

   Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE