Essays about: "customer relationship management INTERNAL MARKETING"

Showing result 1 - 5 of 17 essays containing the words customer relationship management INTERNAL MARKETING.

1. 1. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

3. 2. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Edlund; Evelynne Geiger; [2020]
   Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

   Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

4. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

5. 4. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

6. 5. Complexity of Supply Chains : A Case Study of Purchasing Activities and Relationships

   University essay from IHH, Marketing and Logistics

   Author : Magnus Hanebrant; Emil Kinderbäck; [2013]
   Keywords : Supply Chain Complexity Purchasing Procurement Relationship Network Management Customer Supplier Supplies Framework Competition Competitive forces K5N Marketing;

   Abstract : Executive Summary In the complex world of today with customers as well as suppliers scattered around the world the inevitable outcome is complexity. Going back to the early days of industrialism companies to a large extent owned the whole chain from supplies to sales of the final products. READ MORE