Essays about: "customer relationship management implementation"

Showing result 16 - 20 of 72 essays containing the words customer relationship management implementation.

  1. 16. Business Model Innovation: The Case of Fitness Industry

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Daria Miasnikova; [2020]
    Keywords : Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

    Abstract : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. READ MORE

  3. 17. MNC´s strategy implementation: : Macro-level factors of Customer Relationship Management in Emerging Markets

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Abdallah Khalifeh; Heidi Ndiili-Ronkainen; [2019]
    Keywords : ;

    Abstract : .... READ MORE

  4. 18. Using Machine Learning to Detect Customer Acquisition Opportunities and Evaluating the Required Organizational Prerequisites

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Olle Malmberg; Bobby Zhou; [2019]
    Keywords : Consumer decision journey; Customer acquisition Customer relationship management; Machine Learning; Organizational prerequisites; User activity; Random forest; XGBoost; Användaraktivitet; Consumer decision journey; Customer relationship management; Kundförvärv; Maskininlärning; Organisatoriska förutsättningar; Random forest; XGBoost;

    Abstract : This paper aims to investigate whether or not it is possible to identify users who are about change provider of service with machine learning. It is believed that the Consumer Decision Journey is a better model than traditional funnel models when it comes to depicting the processes which consumers go through, leading up to a purchase. READ MORE

  5. 19. Artificial Intelligence in Business-to-Business Sales Processes : The impact on the sales representatives and management implications

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Alexandra Cyvoct; Shirin Fathi; [2019]
    Keywords : AI; Artificial Intelligence; Big Data; B2B sales; selling process; consultative selling; relational selling; change management;

    Abstract : Background: The sales representatives in B2B companies are experiencing several changes in their environment, which have already altered their performed activities. In order to meet the new customer needs, Artificial Intelligence (AI) provides an effective usage of the large amount of complex data that is available, defined as Big Data. READ MORE

  6. 20. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Furberg; Anna Naumburg; [2019]
    Keywords : Servitization; Digitalization; Business Model Innovation; Value Creation; Tjänstefiering; digitalisering; affärsmodellsinnovation; värdeskapande;

    Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE