Essays about: "customer relationship management implementation"
Showing result 21 - 25 of 72 essays containing the words customer relationship management implementation.
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21. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE
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22. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE
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23. Sharing is Caring - When done Properly : A study on customer knowledge transfer between dealers and distributors and the impact of GDPR
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: The globalization has made organizations knowledge based and knowledge as a key resource in order to keep up with the changing market. Therefore, knowledge management became increasingly important which also was customer-centric throughout the whole supply chain in order to create customer value. READ MORE
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24. Investigation about the Lead Time Variability at Warehouse A Case Study of the Central Warehouse of Company Y
University essay from Göteborgs universitet/Graduate SchoolAbstract : The lack of previous studies regarding the understanding of distinction and relationship between effective and efficient measurements of supply chain performance led this report to create a framework based on various literatures of the two concepts, including Potočan (2006)’s claim on the sources of conflict in content understanding, implementation of methodologies and management of organizations’ operations. By initiating the analyses on the lead time deviation in the Company Y, a major manufacturing company for commercial vehicles, and its influence on various performance measurements at different levels, the connection is endeavored as the lead time being an effective measurement and other time dependent measurements being efficient ones. READ MORE
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25. Successful ERP system upgrade : Critical success factors and how different project members perceive them
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : An Enterprise Resource Planning (ERP) system implementation is a massive undertaking for any organization, and we have all heard about success and failure stories. This research study has identified the Critical Success Factors (CSF) after a successful ERP system upgrade at a pharmaceutical distribution company. READ MORE
