Essays about: "diffusion of innovations theory"

Showing result 21 - 25 of 68 essays containing the words diffusion of innovations theory.

1. 21. An Innovation Resistance Theory Perspective on Sustainable Fashion

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
   Keywords : Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

   Abstract : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. READ MORE

3. 22. Innovation diffusion of a regulated technology - a cross-sectional study of emerging drone application on the organizational level

   University essay from Göteborgs universitet/Graduate School

   Author : Oscar Hanson; Marcus Olsson; [2020-07-23]
   Keywords : DOI; TOE; drone technology; UAS; innovation diffusion; technology adoption; innovation champion; rules and regulations; collaboration; complementary technology;

   Abstract : This study has focused on the theory of innovation diffusion in organizational contexts, using the emerging drone technology as its core product innovation in order to analyze the phenomenon. The study has been of a qualitative cross-sectional character, by which eleven different organizations in different industries using drone technology were interviewed during March 2020, from both the governmental and private sector. READ MORE

4. 23. SUCCESSFUL CHANGE COMMUNICATION IN LARGE ORGANIZATIONS A Qualitative Case Study on a Planned Change in a Swedish County Council

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Caroline Wiklund; [2020-01-14]
   Keywords : Organizational planned change; Change communication; Case study; Swedish county council; Adopt to change; Diffusion of innovations theory DOI ; Thematic analysis;

   Abstract : This qualitative case study explores a planned change project and its current change communication used to mediate change within one of Sweden’s largest county councils. A study on change communication is a relevant contribution to the field of organizational change communication as well as to large-scale organizations. READ MORE

5. 24. The role of innovation-driven SMEs in upscaling niche innovations within a regional context: An investigation of SMEs developing new mobility solutions in Västra Götaland County

   University essay from Göteborgs universitet/Graduate School

   Author : HANI ELZOUMOR; SPIROS STRACHINIS; [2020-01-03]
   Keywords : SMEs; Niche Innovations; Multiple-Level Perspective; Transition Pathway; Strategic Niche Management; Electrification; Autonomous Vehicles; Connectivity; Shared Mobility; Västra Götalandsregionen; Västra Götaland County; Sustainability;

   Abstract : The issue of sustainability transitions of socio-technical systems (STS), despite being thoroughly discussed in literature, still has a lot of work to be further investigated, specifically from multi-level actor-based perspective. This study has a general aim to empirically investigate sustainability transition of mobility system of Västra Götaland County, by adopting theory of system innovations, put by Frank W. READ MORE

6. 25. Critical Success Factors for Starting an Online Art Platform

   University essay from Lunds universitet/Innovationsteknik

   Author : Simon Janzon; Love Regefalk; [2020]
   Keywords : critical success factors; online art platforms; art market; multi-sided platforms; diffusion of innovations; Technology and Engineering;

   Abstract : The traditional art market is currently experiencing a digital transformation and multi-sided platforms (MSPs) for trading art are a major part of this. Much research has been done in the area of MSPs, however, there is a lack of studies in the field of starting such platforms for art. READ MORE